Newsroom

Why you need custom packaging to increase sales

Any company that sells goods, whether it be online or in stores, have one thing in common: their packaging is the first thing a customer will see. The box that the purchase is encased in is therefore a nuanced form of company advertising, and utilising this opportunity for heightened brand awareness can pay off.

Packaging is an opportunity for businesses to project their image, and set themselves apart from the rest of the market. Every business deals with packaging in their day to day operations so rather than treating it as an afterthought, companies should invest in custom packaging to reap maximum benefits.

So, how do companies tackle the task of improving their packaging regime to boost sales and overall customer satisfaction?

Customising a company’s packaging is easy marketing.

When a company places their logo on packaging, it reiterates the brand to the consumer. This brand repetition increases the likelihood of the company sticking in the minds of consumers, and therefore the chance of them becoming repeat consumers. Differentiation is a huge factor in advertising and selling. A product that stands out amongst the plethora of similar items is more likely to engage the customer to make them want to know more about the product.

Some things to consider when customising company packaging. Colours, designs and fonts will portray whichever message a company wants to send to its audience because as aforementioned, the packaging is the first visual the audience receives from a product. What is the brand’s message? Is it sustainability? In this case, recycled packaging, brown and green tones and graphics such as leaves or the recycled symbol are elements to consider in the design process. For instance, Mecca Cosmetica allows customers to choose recycled packaging at online checkout:

The brown tones and recycled material project an image of sustainability; for customers who value less waste when it comes to packaging, this can be a significant drawcard for a company.

Sometimes a company will preference form over function: many brands have recently moved towards more minimalistic designs, opting for mostly monochromatic colour schemes, line drawings, symbols, etc. Ampersand Projects clearly executes this design style with their vodka bottles as well as premixed drink cans:

The minimalist packaging emphasises products simplicity in its ingredients. For a consumer who does not prefer overly complicated ingredients and additives, the logo on a plain background would be intriguing and pleasing.

Custom packaging also provides an advantage of a more organised workplace, from warehouse to store front. If wholesale companies customise their packaging, retailers will find it much more useful to order from them as it is easier to sort through in stores and warehouses. These retail companies may buy from a range of wholesalers, therefore would benefit from companies attaching their brand logos to the product packaging to best identify the item.

As we increase our online shopping, the way the product is delivered is also an important factor for companies. Not only will the aesthetics of packaging impact the user experience, but so will the effectiveness and overall quality in protecting the items. The structural integrity of the box which encases a product reflects greatly on the company it is purchased from. If a product arrives at the customer’s door and it, or the contents inside, are damaged, this would reflect poorly on the company it was purchased from. Vice versa, sturdy packaging  which retains the product’s high quality original condition signifies a well organised and high quality business.

It is clear that customising company packaging is an instant marketing tool and overall beneficial to a workplace – so what’s next?

Third party platforms that specialise in custom packaging, and gives customers access to the technology is the latest method for companies to take more control back into their own hands.

One organisation that is leading the way in this space is Packform. Their online marketplace allows customers to purchase stock items, as well as provide them with access to a Packform Dealer who can assist them with any requirements including custom packaging. The Dealer will help fulfil customer orders and ensure that they are a part of the process every step of the way, from design, most competitive pricing right through to delivery in a far more efficient timeframe.

Overall, companies should explore the marriage between aesthetics and structural integrity of their packaging in order to improve the user experience from the moment a consumer lays eyes on the product. Companies shouldn’t waste their time looking the same as their competitors. Customising packaging ties in with brand identity, and ultimately brings together the customer and the company.

Sign Up

Sign Up / Suppliers

Select
  • Film - Custom - Stretch Film
  • Film - Custom - Shrink Bags
  • Film - Custom - Shrink Bands
  • Film - Custom - Shrink Film
  • Film - Custom - Other Film
  • Office Supplies, Furniture and Stationary - Custom - Calendars, Posters and Pamphlets
  • Office Supplies, Furniture and Stationary - Custom - Containers, Files and Folders
  • Office Supplies, Furniture and Stationary - Custom - Furniture and Lights
  • Office Supplies, Furniture and Stationary - Custom - Notepads, Boards and Journals
  • Office Supplies, Furniture and Stationary - Custom - Paper and Envelopes
  • Office Supplies, Furniture and Stationary - Custom - Pens and Pencils
  • Custom Fulfillment - Misc
  • Proofs - General
  • Art - General
  • Custom Plastic - Misc
  • Food Service Supplies - Stock - Food Service Containers
  • Food Service Supplies - Stock - Cold Shipping
  • Food Service Supplies - Stock - Utensils
  • Food Service Supplies - Stock - Edible
  • Food Service Supplies - Stock - Food Film and Foil
  • Food Service Supplies - Stock - Napkins
  • Food Service Supplies - Stock - Food Packaging Containers
  • Food Service Supplies - Stock - Serving Plates and Bowls
  • Food Service Supplies - Stock - Cups
  • Food Service Supplies - Stock - Lids
  • Food Service Supplies - Stock - Food Service Paper Products
  • Boxes - Stock - Corrugated
  • Boxes - Stock - Plastic Corrugated
  • Boxes - Stock - Chipboard
  • Boxes - Stock - Eco Paper
  • Sample - General
  • Material Handling - Custom - Bulk Liquid Storage Tote
  • Material Handling - Custom - Carts
  • Material Handling - Custom - Cases
  • Material Handling - Custom - Conveyor
  • Material Handling - Custom - Crates
  • Material Handling - Custom - Pails, Buckets and Paint Cans
  • Material Handling - Custom - Pallets
  • Material Handling - Custom - Racking
  • Material Handling - Custom - Recycling and Trash Bins
  • Material Handling - Custom - Storage Bins
  • Material Handling - Custom - Storage Drums
  • Material Handling - Custom - Work Tables
  • Tape - Custom - Adhesive Transfer Tape
  • Tape - Custom - Box Tape
  • Tape - Custom - Paper Tape
  • Tape - Custom - Masking Tape
  • Tape - Custom - Cellophane Tape
  • Tape - Custom - Cloth Tape
  • Tape - Custom - Double Coated Tape
  • Tape - Custom - Duct Tape
  • Tape - Custom - Electrical Tape
  • Tape - Custom - ESD/Antistat Tape
  • Tape - Custom - Foam Tape
  • Tape - Custom - Label Protection Tape
  • Tape - Custom - Security Tape
  • Tape - Custom - Special Use Tape
  • Tape - Custom - Filament Tape
  • Tape - Custom - Teflon Tape
  • Tape - Custom - Vinyl Tape
  • Pads, Partitions and Inserts - Custom - Corrugated
  • Pads, Partitions and Inserts - Custom - Plastic Corrugated
  • Pads, Partitions and Inserts - Custom - Chipboard
  • Pads, Partitions and Inserts - Custom - Honeycomb
  • Pads, Partitions and Inserts - Custom - Plastic Film
  • Pads, Partitions and Inserts - Custom - Foam Board
  • Film - Stock - Stretch Film
  • Film - Stock - Shrink Film
  • Film - Stock - Shrink Bags
  • Film - Stock - Shrink Bands
  • Film - Stock - Other Film
  • Personal Protection and Safety - Stock - Area Protection
  • Personal Protection and Safety - Stock - Protective Clothing
  • Personal Protection and Safety - Stock - First Aid
  • Personal Protection and Safety - Stock - Gloves
  • Personal Protection and Safety - Stock - Head, Eye & Face Protection
  • Personal Protection and Safety - Stock - Hearing Protection
  • Personal Protection and Safety - Stock - Respiratory Protection
  • Miscellaneous - General
  • Jars, Bottles, Tins and Closures - Stock - Jars
  • Jars, Bottles, Tins and Closures - Stock - Bottles
  • Jars, Bottles, Tins and Closures - Stock - Cap
  • Jars, Bottles, Tins and Closures - Stock - Pail
  • Jars, Bottles, Tins and Closures - Stock - Lid
  • Jars, Bottles, Tins and Closures - Stock - Tube
  • Jars, Bottles, Tins and Closures - Stock - Tin
  • Jars, Bottles, Tins and Closures - Stock - Drum
  • Jars, Bottles, Tins and Closures - Stock - Jug
  • Jars, Bottles, Tins and Closures - Stock - Cannister
  • Boxes - Custom - Corrugated
  • Boxes - Custom - Plastic Corrugated
  • Boxes - Custom - Chipboard
  • Boxes - Custom - Eco Paper
  • Boxes - Custom - Plastic Film
  • Boxes - Custom - Honeycomb
  • Boxes - Custom - Plastic Film Laminated To Corrugated
  • Freight - General
  • Food Service Supplies - Custom - Food Service Containers
  • Food Service Supplies - Custom - Cold Shipping
  • Food Service Supplies - Custom - Utensils
  • Food Service Supplies - Custom - Edible
  • Food Service Supplies - Custom - Food Film and Foil
  • Food Service Supplies - Custom - Napkins
  • Food Service Supplies - Custom - Food Packaging Containers
  • Food Service Supplies - Custom - Serving Plates and Bowls
  • Food Service Supplies - Custom - Cups
  • Food Service Supplies - Custom - Lids
  • Food Service Supplies - Custom - Food Service Paper Products
  • Miscellaneous - Stock - General
  • Label - Stock - Blank
  • Label - Stock - Printed
  • Label - Stock - Signage
  • Strapping - Stock - Strapping Bailing Wire
  • Strapping - Stock - Strapping Buckle
  • Strapping - Stock - Cable Tie
  • Strapping - Stock - Plastic Strapping
  • Strapping - Stock - Steel Strapping
  • Strapping - Stock - Seal
  • Strapping - Stock - Twine
  • Strapping - Stock - Cord Strapping
  • Strapping - Stock - Strapping Accessory
  • Strapping - Stock - Fabric Strapping and Webbing
  • Custom Equipment - FILMS
  • Custom Equipment - LABEL
  • Custom Equipment - BAG
  • Custom Equipment - CORRUGATED
  • Custom Equipment - CUSHIONING
  • Custom Equipment - FOOD SERVICE
  • Custom Equipment - FOAM IN PLACE
  • Custom Equipment - MATERIAL HANDLING
  • Custom Equipment - PRINTER
  • Custom Equipment - STRAPPING
  • Custom Equipment - TAPE
  • Custom Equipment - STRETCH
  • Custom Equipment - PACKAGING
  • Jars, Bottles, Tins and Closures - Custom - Jars
  • Jars, Bottles, Tins and Closures - Custom - Bottles
  • Jars, Bottles, Tins and Closures - Custom - Cap
  • Jars, Bottles, Tins and Closures - Custom - Pail
  • Jars, Bottles, Tins and Closures - Custom - Lids
  • Jars, Bottles, Tins and Closures - Custom - Tube
  • Jars, Bottles, Tins and Closures - Custom - Tin
  • Jars, Bottles, Tins and Closures - Custom - Drum
  • Jars, Bottles, Tins and Closures - Custom - Jug
  • Jars, Bottles, Tins and Closures - Custom - Cannister
  • Pads, Partitions and Inserts - Stock - Corrugated
  • Pads, Partitions and Inserts - Stock - Plastic Corrugated
  • Pads, Partitions and Inserts - Stock - Chipboard
  • Pads, Partitions and Inserts - Stock - Honeycomb
  • Pads, Partitions and Inserts - Stock - Plastic Film
  • Pads, Partitions and Inserts - Stock - Foam Board
  • Bags and Pouches - Stock - Accessories
  • Bags and Pouches - Stock - Antistatic Bags
  • Bags and Pouches - Stock - Barrier Bags
  • Bags and Pouches - Stock - Bubble Bags
  • Bags and Pouches - Stock - Foam Bags
  • Bags and Pouches - Stock - Mailer Bags
  • Bags and Pouches - Stock - Pallet Cover
  • Bags and Pouches - Stock - Paper Bags
  • Bags and Pouches - Stock - Poly Bags
  • Bags and Pouches - Stock - Shrink Bags
  • Bags and Pouches - Stock - Specialty Bags
  • Bags and Pouches - Stock - Sheeting
  • Bags and Pouches - Stock - Tubing
  • Bags and Pouches - Stock - Wrap
  • Plates - General
  • Shipping Supplies - Stock - Adhesives
  • Shipping Supplies - Stock - Cutting Tools
  • Shipping Supplies - Stock - Desiccant
  • Shipping Supplies - Stock - Mailing Tubes
  • Shipping Supplies - Stock - Marking
  • Shipping Supplies - Stock - Packaging Fastners
  • Shipping Supplies - Stock - Pallet Cones
  • Shipping Supplies - Stock - Shipping Envelopes and Sleeves
  • Shipping Supplies - Stock - Shipping Staplers and Staples
  • Shipping Supplies - Stock - Tags
  • Shipping Supplies - Stock - Trucking Supplies
  • Tooling - General
  • Cleaning and Janitorial Supplies - Stock - Cleaning Products
  • Cleaning and Janitorial Supplies - Stock - Bathroom Supplies
  • Cleaning and Janitorial Supplies - Stock - Brooms Brushes and Mops
  • Cleaning and Janitorial Supplies - Stock - Cloths and Pads
  • Cleaning and Janitorial Supplies - Stock - Air Fresheners
  • Cleaning and Janitorial Supplies - Stock - Sanitizers
  • Cleaning and Janitorial Supplies - Stock - Dispensers
  • Cleaning and Janitorial Supplies - Stock - Paper Products
  • Cleaning and Janitorial Supplies - Stock - Hand Soaps
  • Cleaning and Janitorial Supplies - Stock - Pest Control
  • Cleaning and Janitorial Supplies - Stock - Lubricants
  • Cleaning and Janitorial Supplies - Stock - Solvents
  • Cutting Die - General
  • Tape - Stock - Adhesive Transfer Tape
  • Tape - Stock - Box Tape
  • Tape - Stock - Paper Tape
  • Tape - Stock - Masking Tape
  • Tape - Stock - Cellophane Tape
  • Tape - Stock - Cloth Tape
  • Tape - Stock - Double Coated Tape
  • Tape - Stock - Duct Tape
  • Tape - Stock - Electrical Tape
  • Tape - Stock - ESD/Antistat Tape
  • Tape - Stock - Foam Tape
  • Tape - Stock - Label Protection Tape
  • Tape - Stock - Security Tape
  • Tape - Stock - Special Use Tape
  • Tape - Stock - Filament Tape
  • Tape - Stock - Teflon Tape
  • Tape - Stock - Vinyl Tape
  • Office Supplies, Furniture and Stationary - Stock - Batteries, Chargers and Testers
  • Office Supplies, Furniture and Stationary - Stock - Calendars, Posters and Pamphlets
  • Office Supplies, Furniture and Stationary - Stock - Containers, Files and Folders
  • Office Supplies, Furniture and Stationary - Stock - Furniture and Lights
  • Office Supplies, Furniture and Stationary - Stock - Glue and Correctors
  • Office Supplies, Furniture and Stationary - Stock - Notepads, Boards and Journals
  • Office Supplies, Furniture and Stationary - Stock - Paper and Envelopes
  • Office Supplies, Furniture and Stationary - Stock - Pens and Pencils
  • Office Supplies, Furniture and Stationary - Stock - Printer Inks, Ribbons and Cartridges
  • Office Supplies, Furniture and Stationary - Stock - Staples, Clips and Fasteners
  • Office Supplies, Furniture and Stationary - Stock - Tape Measures, Rulers and Desk Tools
  • Bags and Pouches - Custom - Accessories
  • Bags and Pouches - Custom - Antistatic Bags
  • Bags and Pouches - Custom - Barrier Bags
  • Bags and Pouches - Custom - Bubble Bags
  • Bags and Pouches - Custom - Foam Bags
  • Bags and Pouches - Custom - Mailer Bags
  • Bags and Pouches - Custom - Pallet Cover
  • Bags and Pouches - Custom - Paper Bags
  • Bags and Pouches - Custom - Poly Bags
  • Bags and Pouches - Custom - Shrink Bags
  • Bags and Pouches - Custom - Specialty Bags
  • Bags and Pouches - Custom - Sheeting
  • Bags and Pouches - Custom - Tubing
  • Bags and Pouches - Custom - Wrap
  • Shipping Supplies - Custom - Desiccant
  • Shipping Supplies - Custom - Mailing Tubes
  • Shipping Supplies - Custom - Pallet Cones
  • Shipping Supplies - Custom - Shipping Labels and Envelopes
  • Shipping Supplies - Custom - Tags
  • Shipping Supplies - Custom - Trucking Supplies
  • Equipment - BAG
  • Equipment - CORRUGATED
  • Equipment - CUSHIONING
  • Equipment - FOOD SERVICE
  • Equipment - FOAM IN PLACE
  • Equipment - FILMS
  • Equipment - LABEL
  • Equipment - MATERIAL HANDLING
  • Equipment - PRINTER
  • Equipment - STRAPPING
  • Equipment - TAPE
  • Equipment - STRETCH
  • Equipment - PACKAGING
  • Material Handling - Stock - Bulk Liquid Storage Tote
  • Material Handling - Stock - Carts
  • Material Handling - Stock - Cases
  • Material Handling - Stock - Conveyor
  • Material Handling - Stock - Crates
  • Material Handling - Stock - Hand trucks
  • Material Handling - Stock - Loading Platforms
  • Material Handling - Stock - Pallets
  • Material Handling - Stock - Pails, Buckets and Paint Cans
  • Material Handling - Stock - Pallet Jacks
  • Material Handling - Stock - Racking
  • Material Handling - Stock - Recycling and Trash Bins
  • Material Handling - Stock - Storage Bins
  • Material Handling - Stock - Storage Drums
  • Material Handling - Stock - Work Tables and Benches
  • Material Handling - CART
  • Material Handling - CRATE
  • Material Handling - CUTTER
  • Material Handling - CANOPY
  • Material Handling - PALLET
  • Material Handling - RACK/SHELF
  • Material Handling - TABLE/WORKBENCH
  • Material Handling - HANDTRUCK
  • Material Handling - PLASTIC BINS
  • Material Handling - BULK CONTAINERS
  • Material Handling - DRUMS
  • Material Handling - LIDS FOR DRUMS/PAILS
  • Material Handling - PAILS
  • Material Handling - PALLET JACK
  • Material Handling - PLASTIC PALLET
  • Material Handling - WOOD PALLET NEW
  • Material Handling - WOOD PALLET USED
  • Material Handling - PLATFORM TRUCK
  • Material Handling - LIGHTING, INDUSTRIAL
  • Setup - General
  • Personal Protection and Safety - Custom - Area Protection
  • Personal Protection and Safety - Custom - Clothing
  • Personal Protection and Safety - Custom - Gloves
  • Personal Protection and Safety - Custom - Head, Eye & Face Protection
  • Personal Protection and Safety - Custom - Hearing Protection
  • Personal Protection and Safety - Custom - Respiratory Protection
  • Services - DO NOT USE
  • Services - DO NOT USE
  • Services - DO NOT USE
  • Services - DO NOT USE
  • Services - DO NOT USE
  • Services - DO NOT USE
  • Services - DO NOT USE
  • Services - DO NOT USE
  • Services - DO NOT USE
  • Services - Charge
  • Cushioning and Dunnage - Stock - Dunnage Bags
  • Cushioning and Dunnage - Stock - Bubble and Inflatable
  • Cushioning and Dunnage - Stock - Paper Loose Fill and Cornerboard
  • Cushioning and Dunnage - Stock - Paper Rolls
  • Cushioning and Dunnage - Stock - Bubble
  • Cushioning and Dunnage - Stock - Inflatable
  • Cushioning and Dunnage - Stock - Foam
  • Cushioning and Dunnage - Stock - Foam Rolls
  • Cushioning and Dunnage - Stock - Foam In Place Chemical
  • Cushioning and Dunnage - Stock - Vapor Corrosion Inhibiting (VCI)
  • Cushioning and Dunnage - Stock - Plastic
  • Cushioning and Dunnage - Stock - Molded Fiber
  • Cushioning and Dunnage - Stock - Natural Biodegradeable
  • Cushioning and Dunnage - Stock - Plastic Film Adhered To Corrugated
  • Cushioning and Dunnage - Custom - Bubble and Inflatable
  • Cushioning and Dunnage - Custom - Paper Loose Fill and Cornerboard
  • Cushioning and Dunnage - Custom - Paper Rolls
  • Cushioning and Dunnage - Custom - Paper
  • Cushioning and Dunnage - Custom - Bubble
  • Cushioning and Dunnage - Custom - Inflatable
  • Cushioning and Dunnage - Custom - Foam
  • Cushioning and Dunnage - Custom - Vapor Corrosion Inhibiting (VCI)
  • Cushioning and Dunnage - Custom - Plastic
  • Cushioning and Dunnage - Custom - Molded Fiber
  • Cushioning and Dunnage - Custom - Plastic Film Adhered To Corrugated
  • Label - Custom - Blank
  • Label - Custom - Printed
  • Label - Custom - Signage
Signing you up..

Thank You For Signing Up With Packform

We have received your request and will be in touch soon!
Sending Message ..

Thank You!

We have received your request and will be in touch soon!